Strange behavior, certainly, and nonetheless very real, proved by experiments. Because they accepted this strangeness and then dismantled its mechanisms, quantum physicists are behind the creation of some of today's most popular inventions: the laser, the transistor (the heart of any electronic object, starting with your computer), the GPS, MRI devices, photoelectric cells that open all the automatic doors of the whole world... More than a third of the PNB According to Thierry Breton, CEO of Atos, the world's third largest IT company, in terms of IT,"the next generation is quantum computing.
However, quantum mechanics also seems to adapt to these elementary particles of the market that are decision-makers. In the following pages, we will compare 5 main principles of quantum mechanics (intrication, quantification, indeterminacy, superposition, non commutativity) with the behaviour of a prospect. For each of them, we will first present the limitations of classical marketing thinking, corroborated by an expert; then we will present the quantum principle and our recommendation for applying it to marketing strategy.
These parallels do not form a complete system of thought. At this stage, we do not intend to rethink the marketing mix model, but introduce new variables and stimulate debate. We also want to highlight the extreme complexity of modeling a marketing strategy. Or, to paraphrase Richard Feynman, Nobel Prize winner in 1965 for his work on quantum mechanics: "I think I can say that if you think you understand the behaviour of a decision maker, you don't understand it.